REPSSI’s advocacy strategy focuses on influencing policy at national, regional, and global levels, particularly on child rights, psychosocial support, and mental health. The strategy involves active participation in regional and global forums, such as those hosted by SADC, AU, and EAC, to advocate for policies that improve psychosocial well-being and social development. REPSSI aims to contribute to the formulation of policies related to mental health, HIV/AIDS, sexual and reproductive health, social protection, and child rights. Through these engagements, REPSSI strives to shape policy frameworks that address the unique needs of vulnerable children and communities.

A key element of REPSSI’s advocacy strategy is building and strengthening partnerships with a wide range of stakeholders, including civil society, UN agencies, donors, and regional bodies. By fostering strategic alliances, REPSSI aims to amplify its advocacy efforts and promote collective action on issues related to child protection, mental health, and psychosocial support. These partnerships are essential for mobilizing resources, sharing knowledge, and influencing policy decisions. REPSSI also works to ensure that community groups and local leaders are involved in advocacy and behavior change initiatives, enhancing the relevance and sustainability of its efforts.

The strategy emphasizes the importance of behavior change communication (BCC) in influencing attitudes and practices related to psychosocial support, child rights, and mental health. REPSSI provides leadership and technical oversight for BCC initiatives that are evidence-based, community-driven, and aligned with the organization’s regional strategy. These initiatives focus on promoting positive behaviors related to mental health, HIV/AIDS, sexual and reproductive health, and social protection. REPSSI also ensures that communication materials are culturally appropriate and effectively engage target audiences, supporting the broader goal of fostering lasting behavioral change across communities.

Monitoring, evaluation, and learning are integral to REPSSI’s advocacy strategy. REPSSI develops tools and mechanisms to assess the impact of its advocacy and behavior change communication initiatives, ensuring that efforts are evidence-based and effective. The organization collects practice-based evidence to improve its strategies and inform the development of new interventions. Additionally, REPSSI actively contributes to knowledge-sharing platforms and communities of practice, where lessons learned are documented and shared with partners, ensuring continuous learning and improvement.